Here is a short video of the audience feedback i got after viewing our music videos at the cinema.
1) How important was audience feedback for you?
Audience feedback was very important for me because i wanted to make sure my music video and ancillary product was finalised at a great standard . I also felt that in order for me to be able to improve on my media products i needed to hear what my target audience would like to see more in my media products or what i could possibly do to improve my media products. Also the feedback i got from the audience was very helpful because i was able to make changes to some of my media products for example my music video - which i originally had issues with lip synching and lighting but later on had the chance to re-film some scenes and use more lighting equipment to enhance the scene where my artist could be seen clearly by his audience.
2) how did the audience in the cinema react to your video?
Overall , i think the audience enjoyed the music video. one student commented ' i like the fact that you the whole music video was filmed at night, it made it stand out from everyone else's' . I was very pleased with this comment because at first i was not too sure about removing the daytime scenes of the video but when i started editing the video it turned out to be rather more 'original' and different form everybody else's . i think the audience was very pleased with the music video.
How could/would you change your media product in relation to this feedback?
music video :
if i could make some changes to my music video i would first of all start with a establishing shot. I think my music video started a bit too sharp ( going straight into the song). although this is not exactly a bad thing i think for the ''mood'' at which the song creates i think it would have been better to start of with a clear narrative through multiple establishing shots in the beginning.
Digipak/advertisment:
if i could change one thing about the digipak it would probably be that i'd make sure there was at least one image of the artist wearing the green ' baseball jacket' he was wearing in the music video. this is because i think i would have been able to demonstrate a stronger link of synergy between the digipak and music video. similarly with the advert i would have had victor wearing some touch of 'green' in order to have more synergy between all media products.

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