Monday, 8 December 2014

ancillary brief -analysis of two seperste ancillary work and videos done by previous students

I thought 'video 10' group created a good digipak as well as music video for a number of reasons …….

  • They kept the font the same throughout the digipak and it was also a very clear font for the audience to view clearly.
  • although they used graphics  for the band in the digipak , there images are not stretched but instead are fitted to the size of the shape of the digipak
  • they also kept the background the same- which allows the audience to become familiar with the brand of the band
  • i also like the fact that all member of the band are shown clearly but in an animated form. Not only does it stand out from other  digipaks but it hides the artists identity which consequently draws the audiences to wanting to actually get to watching the music video.
  • the digipak and the advertisement do not have images taken from the original music video. which is good because it shows that the  group were careful in choosing the right image to represent the band. 
  • they also did not place any texts over the bands faces. there are also no unnecessary photos on every panel
  • moreover i feel that the cd cover was a very smart idea as it is a great way to use synergy between the music video and album without letting the viewers know directly what the hit single is about
  • i like the fact that the magnifying glass and diamond acts as a prop on the cd cover
what i did not like about 'video 10' group digipak and advert…….
  • i felt that the 'bands' name did not stand out well enough. i felt that maybe if they made the font on the brand name bolder it would have stood out a bit more.
  • i felt that what the artists in band were wearing was dull and so they should have worn a little bit of brighter clothes. 

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