research for music video: analysis of brand identities in cross media products

Disclosure- are an english electronic music duo. The two brothers ( Guy and Howard Lawrence) grew up in surrey and picked up their first significant national radio support upon the release of the 'Tenderly/ flow' single in 2012. Their debut album 'settle', released on 3rd june 2013 through PMR, was nominated for best dance/ electronica album at the  2014 grammy awards. 

1) Look at the album cover, what do you think is the most important element/ key feature used to brand the artists and this album?

• the fact there are two identical 'little' brothers at the front of the album cover which creates a sense of familiarity to their target audience but at the same time hides their identity through the 'white drawing pen' edit on their faces.  also this image of the two brothers strengthens the band identity of being a duo but also the 'white drawing pen' acts as an indirect symbol of 'electronic' wave sounds.

2) watch the music video, what key features from the album cover can also be seen in the music video?

• lazer edit 
• two brothers playing electronic instruments
• 'white pen' edit on their faces