research for music video: summary of laura mulvey theory.

Laura Mulvey argues that music videos sexualise women to intrigue a certain audience-creating visual pleasure and narrative cinema.

• The concept of 'gaze' is one that deals with how an audience views the people presented.
• feminist on the other hand look at it in 3 ways :

1. how men look at women 
2. how women look at themselves 
3. how women look at other women 

laura mulvey came up with the term 'male gaze' in 1975. she believed that in film , the audiences have to view characters form the perspective of a heterosexual male.
The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a mans reaction to these such events , which therefore portrays women as 'objects' rather than 'beings'. the female viewer must experience the narrative secondary , by identification with the male.

mulvey claims that there are specific genres that sexualise women in music videos, for example :

• Rap music videos
• R 'n' B
• Hip Hop
• Pop

here are some examples of music videos that sexualise women:

robin thicke- blurred lines 

ludacris - stand up